UK care-technology startup

A care-home move shouldn't break a relationship.

CarefAI builds AI that keeps families and people living with dementia connected — turning the anxious time between visits into managed moments of closeness, with proof they landed.

Building in the open with UK dementia care homes
The Relationship Continuity Protocol
1

Translate

Turn a family's intent into a dementia-ready moment — short, slow, safe and personal.

2

Deliver

Deliver it at the right time, in the right pace and context for that resident — no daily staff posting required.

3

Confirm

Send back a Reaction Postcard: what happened, one real detail, and the next best step.

The problem we exist to stop

When the setting changes, the relationship erodes.

In dementia, families receive signals without context. Those signals are emotionally loud but ambiguous — and the gap gets filled with the worst story. Trust drops, guilt rises, and contact gets harder.

Guilt & "I failed"

Families carry guilt even when the move was the right and loving decision.

Signals without context

A short call, a bruise, a silence — and no reliable way to frame what it means.

The contact paradox

Don't visit and guilt grows; visit and it can feel anxious and draining.

Avoidable escalations

Worry turns into reassurance calls and complaints that overload care teams.

What we do

We're building the trust layer for dementia care.

Not a family chat app. Not monitoring. We productize a repeatable method — the Relationship Continuity Protocol — that closes the emotional loop between family, resident and care home, without adding staff workload.

TRANSLATE

Intent → moment

We turn what a family wants to say into something a person with dementia can safely receive — adapted to their day, their pace and their world.

DELIVER

The right moment, safely

Moments arrive when the resident can receive them. Staff set boundaries and handle exceptions — the loop runs on family input, not daily updates.

CONFIRM

Proof it landed

Families get a Reaction Postcard with one concrete detail — closeness that's real, not a message sent into a void.

Why now

A growing need the system isn't built for.

Dementia care in the UK is scaling fast — and the relationship between families and residents is the part no software is solving.

~1m

people are estimated to be living with dementia in the UK today, rising to 1.4 million by 2040.

~70%

of care-home residents are living with dementia or severe memory problems.

7,500+

CQC-registered care homes in England provide services for people with dementia.

Sources: Alzheimer's Society — facts for the media · Alzheimer's Research UK — Dementia Statistics Hub · carehome.co.uk — care home facts & stats (CQC data). Figures approximate, 2024–2026.

Our approach

Warm enough for families. Rigorous enough for care.

Care and AI pull in different directions. We hold both: human and reassuring for families, clinically careful and honest for care homes.

What CarefAI is

  • A relationship-continuity layer for families in dementia care
  • A productized protocol plus tools care homes can offer with minimal burden
  • Designed to sit alongside existing portals and care records
  • Evidence-led, with honesty built into every confirmation

What CarefAI is not

  • Not a "family chat app"
  • Not a monitoring or tracking product
  • Not a replacement for care staff
  • Not a portal that needs daily staff posting
Our first product

Meet Family Bridge.

Our protocol, brought to life. Family Bridge stops relationship drift after a move to a care home — the first product from CarefAI, now in development with UK care homes.

Product · in development

Family Bridge

Family Bridge turns "family away time" into a managed, dementia-adapted experience: clear guidance for families, small moments of closeness for the resident, and proof that each one landed.

Three connected experiences: Bridge orchestration, Companio at the resident, and EmoLink for the family.

Bridge Companio EmoLink
Visit the Family Bridge site
Family Bridge
Relationship continuity for dementia care — explore the dedicated product site.
Who we are
CarefAI is a UK startup with a single conviction: a care-home move should make a relationship stronger, not weaker. We build the technology — and the evidence — to make that normal.

We work hand in hand with care homes, families and dementia specialists, developing our protocol in real settings before we scale. Honesty and resident safety come before features — always.

Let's talk

Care homes, partners & investors welcome.

Running a dementia care home, building in the space, or backing care-tech that puts relationships first? We'd love to hear from you.

Registered office
CarefAI Ltd
85 Great Portland Street
London, W1W 7LT
United Kingdom
Company number
16493703